AI visibility by sector
AI visibility for hotels: be in the itinerary ChatGPT builds
“Plan me a weekend in York: where to stay, where to eat?” AI assistants have become travel agents — and their itineraries name specific hotels, picked for a documented location, vibe or value.
Hotels are seeing a booking channel emerge upstream of the OTAs: the traveller lands on Booking already searching YOUR name — or the competitor's name the AI placed in their itinerary.
Test my AI visibility — freeThe questions AIs get about your trade
Real examples our audit tests (here for York):
- « What are the best hotels in York? Give me a list with your recommendations. »
- « Top 5 hotels in York in 2026. »
- « Which hotels in York have the best customer reviews? »
ChatGPT, Gemini and Perplexity answer these with names. The only question that matters: is yours one of them?
What AIs weigh before recommending
- A legible positioning: design boutique hotel, family-friendly with pool, sea view — the AI picks one hotel per traveller persona.
- Recent multi-platform reviews (Google, TripAdvisor, Booking) with details the AI can quote.
- Your location told in text: “a 5-minute walk from the old town” is a ready-made itinerary sentence.
- Mentions in guides and travel press — the sector's authority sources.
- A site with practical info as text: amenities, breakfast, parking, family/pet policy.
Do this month
- Describe your positioning in one clear sentence, identical everywhere.
- Tell your location in text (walking distances to points of interest).
- Stimulate detailed reviews after every stay.
- Target one guide or travel-blog mention this season.
The directories that count
Sources answer engines consult for your sector:
FAQ
Do travellers really book via AI recommendations?
The AI operates at the decision stage: it builds the itinerary and the shortlist. Booking happens later on your site or an OTA — but the choice is already made. Being in the AI's itinerary means topping the shortlist before any price comparison.
What's the point when Booking already dominates?
Precisely: the AI recommendation happens BEFORE Booking. A traveller who lands on an OTA searching your name converts far better — and may even book direct. It's a rare disintermediation lever for an independent.
What does the Waseit audit test for a hotel?
Travellers' typical questions (“good hotel in … for a couples' weekend”, “family hotel with parking”) on ChatGPT, Gemini and Perplexity: your presence, your position, what the AIs say about you, and the properties recommended instead.