AI visibility by sector
AI visibility for dentists: be the practice the AI suggests
Finding a dentist taking new patients has become hard enough that the question is massively delegated to AI assistants. Their answer: a few named practices, with the practical criteria — accepting new patients, reasonable waits, gentle with anxious patients.
For a practice, AI visibility is particular: professional rules limit advertising, but nothing prevents factual information from being complete and consistent everywhere. That's exactly what AIs consume.
Test my AI visibility — freeThe questions AIs get about your trade
Real examples our audit tests (here for Edinburgh):
- « What are the best dentists in Edinburgh? Give me a list with your recommendations. »
- « Top 5 dentists in Edinburgh in 2026. »
- « Which dentists in Edinburgh have the best customer reviews? »
ChatGPT, Gemini and Perplexity answer these with names. The only question that matters: is yours one of them?
What AIs weigh before recommending
- An explicit, current “accepting new patients” status — the #1 filtering criterion in dental queries.
- Treatments listed as text (implants, orthodontics, children's dentistry): each treatment is a distinct query.
- Reviews mentioning clear explanations, gentleness and anxiety management — the justifications AIs repeat most.
- Presence on health directories and booking platforms, major sources for answer engines.
- Complete practical info: access, parking, NHS/private status, languages spoken.
Do this month
- State clearly whether you're taking new patients (site + Google profile).
- List every treatment you offer as text on your site.
- Check consistency across booking platforms / Google / site.
- Encourage feedback from happy patients, within professional rules.
The directories that count
Sources answer engines consult for your sector:
FAQ
Is a dental practice allowed to work on its AI visibility?
Yes. This isn't advertising but factual information: treatments offered, availability, access details. Professional rules govern promotion, not data accuracy — and it's accuracy and completeness that determine AI recommendations.
What do patients ask AIs?
“Dentist taking new patients in …”, “good dentist for children”, “gentle dentist for anxious patients”, “where to get an implant in …”. The Waseit audit tests these real phrasings and shows you where you appear.
Is a booking platform listing enough to be visible?
Booking platforms are a major source but not the only one: AIs cross-reference your Google profile, reviews and website. A practice present only on a booking site, with no website or reviews, leaves the AI too little material to recommend it first.