The 8-point checklist to improve your AI visibility

Improving your visibility on AI assistants isn't magic. It's a sum of consistent details. Here are eight concrete actions, from the quickest to the most involved. Do them in order — the early ones set up the later ones.

Quick (under an hour)

• 1. Check that your name, address and phone (NAP) are consistent across your site, Google Business Profile and your socials. The smallest variation (“Street” vs “St”) muddies the signal.
• 2. Fill in your category and description in Google Business Profile with words your customers actually use, not internal jargon.
• 3. Add one clear sentence at the top of your homepage: who you are, what you do, where. The AIs read this to place you.

Medium (half a day)

• 4. List yourself in the 3–5 reference directories for your sector and city. These are sources the assistants consult.
• 5. Ask for a few recent, detailed reviews. A review that describes a specific service is worth more, to an AI, than ten “great!”s.
• 6. Write a page or article answering a real customer question (“how to choose an X in London?”). That's citable content.

Involved (a project in its own right)

• 7. Seek a mention in a recognised local source (press, neighbourhood blog, partner). These citations carry real weight in how much AIs trust you.
• 8. Set up monthly monitoring: AI answers change, and a competitor can overtake you without warning. What isn't measured decays quietly.

None of these actions is spectacular. Their sum, over a quarter, is.

Your starting point decides everything

Before ticking these boxes, measure your starting point. Without a baseline audit you won't know which actions actually moved the needle. Waseit gives you that zero point in 60 seconds — your AI-visibility score, the questions where you're cited or absent, and the competitors showing up in your place.

Run the free audit, keep this checklist handy, and re-measure in a month. The loop is what makes the difference.